![]() ![]() When we say “on brand”, we mean, relevant to what you do. However, if you sell tires and you own then you might want to consider selling that domain, because not only is it not on-brand for your business, you’re likely to wind up with some seriously confused and aggravated users. Say, for instance, that you sold shoes, if you owned the domain, chances are this would be a popular domain, it would be valued highly, and more importantly, people would know exactly what they are getting when they click. Your domain name can be considered something of a signifier of what you do. If you can stick to this formula and still display your brand, then you’re on track to having a great domain name like the ones on our list later in this guide. The rule of thumb is simple words that have meaning and are ten letters or less. ![]() Users don’t like special characters either. ![]() You wouldn’t name your website and expect folks to remember it or want to type it into a search bar either. Users don’t want long complicated names, they want things that are easy to remember and that signify something to them. Google is only six letters (not including the TLD) your bank, social media, and other things are all under ten characters. Think of it from a logical perspective using real-world examples. It must also do this in as few characters as possible. It has to be easy to remember, relevant and relatable. Like we’ve talked about, the name you choose matters a lot in terms of whether your domain has value. tv fair well because they are relevant to the business or entity they are attached to. ![]() Just be mindful that the further down the list of TLDs you go, the less trustworthy they are considered. com domains but all is not lost if you cannot get one. websites to rank in other countries, particularly those where search engines perform differently than the Google we are all used to. The hierarchy of trust trends downward from there in the United States, but if you’re looking to do business in another country, such as China for instance, then you want a domestic domain to facilitate marketing and growth in that market. This means that if you’re looking for the most trustworthy and recognizable top-level domain you can get, then. ca for Canada, for some strange reason, that trait never took in the United States. While other countries typically use a shortened abbreviation of their country’s name, such as. The top of the TLD heap in the United States is the. Knowing which ones are the most trusted and recognizable by users is likely your first step to creating an outstanding domain name of your own. Not only is there a trust hierarchy, but there is less recognition the further you go down the list of top-level domains. You may already know this, but TLDs have a trust hierarchy to them. Your first consideration should be the top-level domain (TLD) you choose. Creating a great domain name is more than just picking something catchy that folks can remember, though that is part of it in some cases. The Most Expensive Domain Names Ever SoldĬreating a Great Domain Name For Yourselfĭomains do more than just name your website, they represent your brand, your products, and your intentions as a business.Creating a Great Domain Name For Yourself. ![]()
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